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Large screen interactive experience

Large screen interactive experience

  • Categories:Smart retail
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  • Time of issue:2020-06-18 15:58
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(Summary description)For brand owners, offline media have the following pain points: 1. One-way transmission. At present, offline screen media advertisements are mostly one-way forced transmission, which cannot awaken deeper consumer demand, and can only leave a simple brand impression. 2. Participation is almost "zero". There is almost zero interaction between screen ads and consumers, making it difficult to leave a deep impression. 3. Low utilization rate. An advertising space can only have a simple screen push, with little expression content, and no deeper understanding of the brand. 4. Low instant conversion rate. All offline screen advertising screens stay for a short period of time, which leads to insufficient persuasiveness, it is difficult to stimulate consumers' instant consumption demand, and the instant conversion rate of advertisements is low. These are the pain points of offline screen media. With the continuous upgrading and innovation of digital technology, offline screen media has also ushered in the transformation of the entire industry.

Large screen interactive experience

(Summary description)For brand owners, offline media have the following pain points:
1. One-way transmission. At present, offline screen media advertisements are mostly one-way forced transmission, which cannot awaken deeper consumer demand, and can only leave a simple brand impression.
2. Participation is almost "zero". There is almost zero interaction between screen ads and consumers, making it difficult to leave a deep impression.
3. Low utilization rate. An advertising space can only have a simple screen push, with little expression content, and no deeper understanding of the brand.
4. Low instant conversion rate. All offline screen advertising screens stay for a short period of time, which leads to insufficient persuasiveness, it is difficult to stimulate consumers' instant consumption demand, and the instant conversion rate of advertisements is low.
These are the pain points of offline screen media. With the continuous upgrading and innovation of digital technology, offline screen media has also ushered in the transformation of the entire industry.

  • Categories:Smart retail
  • Author:
  • Origin:
  • Time of issue:2020-06-18 15:58
  • Views:
Information
  The pain of offline media 

For brand owners, offline media have the following pain points:
1. One-way transmission. At present, offline screen media advertisements are mostly one-way forced transmission, which cannot awaken deeper consumer demand, and can only leave a simple brand impression.
2. Participation is almost "zero". There is almost zero interaction between screen ads and consumers, making it difficult to leave a deep impression.
3. Low utilization rate. An advertising space can only have a simple screen push, with little expression content, and no deeper understanding of the brand.
4. Low instant conversion rate. All offline screen advertising screens stay for a short period of time, which leads to insufficient persuasiveness, it is difficult to stimulate consumers' instant consumption demand, and the instant conversion rate of advertisements is low.
These are the pain points of offline screen media. With the continuous upgrading and innovation of digital technology, offline screen media has also ushered in the transformation of the entire industry.
 



Advertisement upgrades brought by technology    
 
AirTouch is a magic touch advertising solution that is not affected by light, and can penetrate glass, wood, ceramics, plastics and other non-metallic objects for air-touch operation.
The application of capacitive sensing technology can turn the hand into a mouse for touch operation. It can be applied to Windows, OSX, Linux, and Android systems, bringing new development opportunities to offline screen media.
 
1. Change the communication method of advertising.
In the process of interacting with advertisements, consumers pay more attention, which improves the effective communication rate of advertisements as a whole.
The advertisement is not necessarily the transmission of information, but also the interaction with the fans and playing with the fans. Enhance the influence of the brand during play, and let fans understand and love the brand during play.
 
2. Improve the utilization of a single advertising space.
AirTouch allows a single advertising space to add more different advertising content and advertising brands. It not only reduces the cost of brand advertising, but also improves the profitability of a single advertising space.
 
3. Improve the instant conversion rate of ads.
AirTouch can carry out deeper advertising communication, firmly attract consumers' attention, and extend the advertising communication time, thereby effectively stimulating and awakening consumers' immediate consumption desire, and ultimately increasing the conversion rate of advertising.

AirTouch Induction Bar--gives large screen interactive function


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